As sustainability becomes a non-negotiable expectation in global fashion, the need for credible, data-backed claims has never been greater. Regulators, consumers, and industry stakeholders are demanding greater transparency, pushing brands to go beyond generic sustainability messaging. In this context, traceability technologies—from blockchain to digital product passports—are emerging as powerful tools to combat greenwashing and bring integrity to supply chains.

This presentation will explore how traceability is reshaping the fashion industry’s future by enabling proof-based sustainability, improving compliance with evolving regulations, and strengthening consumer trust.

To illustrate this shift, Koen Warmerdam, Co-founder & CCO of Aware™, will present their innovative approach to verifying material claims through blockchain-enabled traceability. His talk, “Proof Over Promise,” will offer a compelling look at how digital validation is redefining responsible sourcing in fashion.